F&S

Steam, Fold & Serve — Building a Visual Language for a Food Brand Fold & Steam is a contemporary momo brand for which a full visual identity system was designed from scratch. The branding scope covered menu design, brand cards, Standee and a complete set of on-ground brand collaterals including aprons, T-shirts, and standard brand guidelines. The objective was to create a playful yet structured identity that feels cohesive across physical and digital touchpoints, ensuring consistency in customer experience, staff presence, and brand recognition.